Luxury within reach—that’s one of our guiding principles. At Tufina, we believe a great timepiece shouldn’t come with an outrageous price tag. Our mission is to make exceptional watchmaking both accessible and uncompromising in quality. Our collection of men’s watches under $1000 embodies this philosophy, offering refined design, dependable performance, and remarkable value.

Our under $1000 collection is a premium choice for those who appreciate timeless design and solid craftsmanship without overspending. True watch enthusiasts know that real quality isn’t defined by flashy logos or heavy marketing—it’s in the build, the movement, and the detail. At Tufina, every watch is individually hand-assembled, with meticulous attention to construction and testing.

Take theNewton Theorema, for example. Featuring a 20-jewel automatic movement, a skeleton calendar, baton hands, and six diamonds, it delivers all the complexity and visual appeal of a watch twice the price.

Or explore theSao Paulo, a limited-edition mechanical watch with a 17-jewel movement and dual-time display. Its see-through skeleton design is the centerpiece of its style, perfectly suited for the office or an evening out, combining classic mechanics with a modern flair.

Luxury Watches Without the Luxury Price
What truly sets these watches apart isn’t just their affordability—it’s the expert craftsmanship behind each one. Every Tufina timepiece is built in-house by seasoned watchmakers, drawing on nearly two centuries of family knowledge. Each model undergoes extensive testing to ensure precision, durability, and long-term performance. The result? Limited-edition watches crafted in small batches, rich in heritage and originality.

Craftsmanship. Everyday Value.
Owning a luxury watch should feel rewarding, not overwhelming. With our men’s watches under $1000, you’re not just getting a stylish accessory—you’re investing in a handcrafted mechanical or automatic timepiece with real substance. Ideal for gifting or personal use, each model is a testament to the union of engineering and thoughtful design.

We are proud to offer timepieces that balance luxury, value, and craftsmanship. When you choose Tufina, you’re choosing a brand that stands behind every watch it makes—ensuring quality, authenticity, and distinctive style. Whether you’re heading to an important meeting, a formal event, or a weekend getaway, our affordable watches deliver the performance and sophistication to match your lifestyle.