Why are German-Made Products Better than Others?
Perceptions are important for a business, and often-cultural norms and standards add to those perceptions. For example, Japanese people are often known for their punctuality, the Italians for design quality, and the Germans for their high-quality products. When it comes to buying international goods, the ‘Made in Germany’ label is highly valued and evocative of good engineering and precision. It’s also one of the many reasons why watch aficionados around the world love our German watches! Here are some of the reasons why people trust German products:
- Quality is a Focus
The German manufacturers know they cannot compete with Asian businesses in terms of price, and because of this, many of them use high-quality products to distinguish themselves. A recent survey by a Berlin-based research group found that when it came to the “Made in ... (Insert the name of any country)” label, more than 43,000 people in 52 different countries found German-made labels to be the most trustworthy in terms of quality and durability. They often build their products to last, using quality materials.
- Becoming a Tradesman in Germany is Not Easy:
Unlike in America or other developed countries, apprenticeship is a highly respected career path and available in fields like IT, banking, and hospitality. Training is intensive; apprentices have to split their learning between classroom instructions and on-the-job training at a company. Also, unlike other countries, an apprenticeship could last for almost 2 to 4 years! German companies are willing to pay for apprentices in order to cultivate and nurture talent for their businesses, and as a result, they end up with valuable workers.
- Continued Innovations
Germany adapts its innovations to infuse new ideas into existing technologies and help employees improve productivity and sustain their jobs. This has led to a continuation of methods that work with new ideas and changes added when they’re found beneficial. At Tufina, we have been using cutting edge technology to enhance our watchmaking skills. Yet we remain true to our roots, and every one of our Pionier and Theorema watches is hand-assembled and come with a 2-year warranty!